Marketing image categorization using hybrid human-machine combinations

Marketing instruments with nested, short-form, symbol loaded content need to be studied differently. Image classification in the Web2.0 world can dynamically use a configurable amount of internal and external data as well as varying levels of crowd-sourcing. Our work is one such examination of how to construct a hybrid technique involving learning and crowd-sourcing. Through a parameter called turkmix and a multitude of crowd-sourcing techniques available we show that we can control the trend of metrics such as precision and recall on the hybrid categorizer.