Auction mechanisms and the measurement of WTP and WTA

We evaluate the impact of three auction mechanisms — the Becker‐DeGroot‐Marschak mechanism, the second-price auction, and the random nth-price auction — in the measurement of willingness to pay (WTP) and willingness to accept (WTA) measures of value. Our results show that initial bidding in trial 1 in each auction does not contradict the endowment effect; but that, if it is the endowment effect that governs people’s initial bidding behavior, it can be eliminated with repetitions of a second-price or random nth-price auction; and if the thesis is that the effect should persist across auctions and across trials is right, our results suggest that there is no fundamental endowment effect. © 2001 Elsevier Science B.V. All rights reserved.

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