Movie Microblog Marketing Based on the UID Deployment Model

With the rapid development of new media, a social media microblog platform has played an important role in the movie marketing. Compared with the ordinary screening model of the current movie microblog marketing, this paper established a UID(User Information Define) deployment model to achieve high exposure and high conversion by the choice of the crowd and appropriate materials delivery. The precision marketing examples of "Breakup Buddies" in Sina Weibo Data Center validates the rationality and availability of the model. The model provides theoretical basis and recommendations for microblog enterprise to develop new delivery system and improve existing delivery processes.