The Research on Basic Visual Design of Head-Up Display of Automobile Based on Driving Cognition

As a new type of vehicle vision interactive device, head up display (HUD) has a good assistant effect on alleviating the visual distraction and action distraction caused by reading vehicle information. At present, the automobile equipped with HUD mainly concentrates on a small number of high-end brands, and the promotion of HUD is in the initial stage. Most of the HUD visual interface designs do not take account the specific needs of the driver in specific scenarios, so drivers need more cognitive resources and workload to read information from these HUD, which easily causes distraction. According to this background of the industry, and based on the size of the important design elements on HUD, this paper carries out the design research of HUD visual interactive interface with the driver workload as the core.