Market Changes in the Computer Services Industry

Competition is not a natural state. Under it, firms become dissatisfied with performance and work to change the structure. What they seek is a structure that supports sufficient discipline to assure individual actions consistent with common interests. Often, the changes have been effected before the industry is prominent enough to command public attention. This is not so in computer services. The industry, already prominent, is still competitive. In this paper, the author describes the industry and suggests why and how changes in its structure may occur.