User Experience Quality: A Conceptual Framework for Goal Setting and Measurement

Although the term 'user experience' has become ubiquitous, variations in its conceptualization can make design objectives unclear. This paper proposes a simple framework for conceptualizing the components of user experience in order to communicate with UX stakeholders and advance goal setting and measurement in applied settings. A deeper understanding of the components of experience provide a greater ability to set strategic direction for the user experience, guide design goals, and assess user experience outcomes. In educating stakeholders on a more complete view of user experience, UCD practitioners have the opportunity to play a key role in planning the level of user experience quality for the product user experience and influencing where user experience studies will have the most impact on products.

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