A Step Towards the Reinvention of Graphic Design

I do not pretend exclusivity of or paternity over the proposals presented in this paper; nor do I expect an endorsement of my interpretations of the works consulted.' However, I do claim that the reassessment of graphic design and graphic design education differs from the design conceptions that represent the common sense understanding of graphic design. I want to draw attention to the fact that I repeatedly had to make use of neologisms and linguistic terms that are generally not related to the discourse of graphic design. This is not the result of pure whim. If we want to re-invent and re-construct graphic design, we have first of all to create linguistic distinctions capable of grasping a new reality that otherwise would not be understood if we remain bound to standard terminology.