The Value of Numbers in Economic Rewards

Previous work has identified a distributed network of neural systems involved in appraising the value of rewards, such as when winning $100 versus $1. These studies, however, confounded monetary value and the number used to represent it, which leads to the possibility that some elements in the network may be specialized for processing numeric rather than monetary value. To test this hypothesis, we manipulated numeric magnitude and units to construct a range of economic rewards for simple decisions (e.g., 1¢, $1, 100¢, $100). Consistent with previous research in numerical cognition, results showed that blood-oxygen-level-dependent (BOLD) activity in intraparietal sulcus was correlated with changes in numeric magnitude, independent of monetary value, whereas activity in orbitofrontal cortex was correlated with monetary value, independent of numeric magnitude. Finally, region-of-interest analyses revealed that the BOLD response to numeric magnitude, but not monetary value, described a compressive function. Together, these findings highlight the importance of numerical cognition for understanding how the brain processes monetary rewards.

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