The purpose of this study was to Determine the effect of price and brand image on the interest in the brand repurchases (case studies at the Madjank Store), both partially and simultaneously. The type of research used is descriptive with associative causal approaches. This research was conducted with a total of 45 consumers. The sampling technique used is a non-probability sampling technique. Hypothesis testing is done by multiple linear regression tests. through the SPSS 21 program for Windows. The results partially Showed Significantly that prices did not influence the interest in the brand repurchases (case studies on Madjank Store consumers), while brand image Significantly variables influence the interest in the brand repurchases (case studies at Madjank Store consumers)