Blended Learning Systems: New Directions in Graduate Management Education

The demand for graduate management education is once again on the rise. Presently applications are up across most of the MBA programs as reported by the Graduate Management Admission Council. This renewed surge in interest can be attributed, in part, to globalization, technology, and changing demographics. Developing a world-class MBA program in today’s dynamic educational and business environment calls for the increased use of learning support technologies (Li, 2007; Shih, 2003; Thomas, 2007). Blended learning systems (BLS), in particular, offer both a customized and an integrated learning experience through the use of traditional classroom learning experiences combined with the power of the Internet (Bonk, 2006). Blended learning environments, often characterized as hybrid learning, usually embrace many options for presenting content and interacting with students in both individual and collaborative contexts including a substantial e-learning aspect (Shroff, 2007). ABSTRACT

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