Apparatus and method for accumulating mileage

The present invention relates to a method for accumulating mileage. One example of the method for accumulating mileage comprises the following steps: storing content and a content list transmitted from a business operator terminal in a database unit; transmitting the content list stored in the database unit to a connected user terminal; transmitting the selected content to the user terminal when the content included in the content list is selected by the business operator terminal; transmitting the selected content to the user terminal and other user terminals through a social network service when the selected content is shared by the user terminal; counting the number of sharing of the content performed by the user terminal to calculate the mileage corresponding to the counted number of sharing; and transmitting the calculated mileage to the user terminal.