A system dynamics analysis of ODM collaborative product development in Taiwan's STN-LCD industry

This research outlines the operational process of Original Design Manufacture (ODM) CPD and establishes a System Dynamics (SD) model to observe how project duration and Engineering Change (EC) numbers change. The research also induces three key decision factors in the ODM CPD process: Product Data Management (PDM) maturity, Engineering Change Management (ECM) mechanisms, and Concurrency. Through computer simulation we observe their effects on lowering project duration and EC numbers. After finishing SD modelling, the authors conduct expert interviews in E company in Taiwan's STN-LCD industry to elicit practical data and run simulation and Design of Experiment (DOE). In this way the study wishes to consolidate the SD model so that it can approach as closely as possible the operational context in the real world and enhance learning for practitioners of ODM CPD.

[1]  Juite Wang,et al.  A STUDY OF THE IMPACT OF ACTIVITY OVERLAPPING ON DEVELOPMENT LEAD-TIME IN DESIGN CHAIN , 2005 .

[2]  van Ke Kim Oorschot,et al.  Time for a hundred visions and revisions : a system dynamics study of the impact of concurrent engineering on supply chain performance , 2004 .

[3]  Simon Minderhoud,et al.  Collaborative engineering: A case study of Concurrent Engineering in a wider context , 1998 .

[4]  Morgan Swink,et al.  A tutorial on implementing concurrent engineering in new product development programs , 1998 .

[5]  David N. Ford,et al.  Dynamic modeling of product development processes , 1998 .

[6]  James M. Lyneis,et al.  Strategic management of complex projects: a case study using system dynamics , 2001 .

[7]  Firdaus E. Udwadia,et al.  A Methodology for Collaborative Design Process and Conflict Analysis , 2000 .

[8]  David Twigg,et al.  Managing product development within a design chain , 1998 .

[9]  Avan R. Jassawalla,et al.  An Examination of Collaboration in High‐Technology New Product Development Processes , 1998 .

[10]  O. Hauptman,et al.  The influence of process concurrency on project outcomes in product development: an empirical study of cross-functional teams , 1996 .

[11]  George Jr. Stalk Hout.  Competing Against Time : How Time Based Competition Is Reshaping Global Markets , 2002 .

[12]  Henk Akkermans,et al.  Renga: A systems approach to facilitating inter-organizational network development , 2001 .

[13]  Keith Nichols.  Getting Engineering Changes under Control , 1990 .

[14]  Wei Chen,et al.  Project scheduling for collaborative product development using DSM , 2003 .

[15]  David N. Ford,et al.  Overcoming the 90% Syndrome: Iteration Management in Concurrent Development Projects , 2003, Concurr. Eng. Res. Appl..

[16]  J. Sterman.  Business Dynamics , 2000 .

[17]  Ming-Kuen Chen,et al.  E—DESIGN COLLABORATIVE REFERENCE MODEL FOR OEM PRODUCT DEVELOPMENT , 2004 .

[18]  George Q. Huang,et al.  Current practice of engineering change management in Hong Kong manufacturing industries , 2003 .

[19]  S. Fliess,et al.  Supplier integration—Controlling of co-development processes , 2006 .

[20]  David N. Ford.  The Application of System Dynamics to Concurrent Engineering , 1999 .

[21]  John Bowers,et al.  The role of system dynamics in project management , 1996 .

[22]  Adolfo Crespo Márquez,et al.  The effectiveness of using e-collaboration tools in the supply chain: an assessment study with system dynamics , 2003 .

[23]  Paul S. Adler,et al.  From project to process management: an empirically-based framework for analyzing product development time , 1995 .

[24]  Stuart E. Madnick,et al.  Software Project Dynamics: An Integrated Approach , 1991 .

[25]  Mats Jackson,et al.  Efficient collaboration between main and sub-suppliers , 2002, Comput. Ind..

[26]  Heungshik Oh,et al.  The impact of decision-making sharing between supplier and manufacturer on their collaboration performance , 2005 .

[27]  Chih-Hsing Chu,et al.  Collaborative product development in Taiwan PCB industry , 2004 .

[28]  Nathaniel J. Mass,et al.  Going Slow to Go Fast , 1995 .

[29]  Jože Tavčar,et al.  Engineering change management in individual and mass production , 2005 .

[30]  Chih-Hsing Chu,et al.  Business Model Innovation Based on Collaborative Product Development: A Case Study of Taiwan Design Services , 2005, Int. J. Electron. Bus. Manag..

[31]  Dale Littler,et al.  Complexities of collaborative product development , 1995 .

[32]  Thomas Kvan,et al.  Collaborative design: what is it? , 2000 .

[33]  K. Eisenhardt,et al.  PRODUCT DEVELOPMENT: PAST RESEARCH, PRESENT FINDINGS, AND FUTURE DIRECTIONS , 1995 .

[34]  P. M. Wognum,et al.  Balanced relationships: management of client-supplier relationships in product development , 1999 .

[35]  K. Clark.  Project scope and project performance: the effect of parts strategy and supplier involvement on product development , 1989 .

[36]  Paul Humphreys,et al.  Early supplier involvement in the design process: lessons from the electronics industry , 2004 .

[37]  Louis Y. Y. Lu,et al.  The R&D and marketing cooperation across new product development stages: An empirical study of Taiwan's IT industry , 2004 .

[38]  Antony Powell,et al.  Strategies for lifecycle concurrency and iteration - A system dynamics approach , 1999, J. Syst. Softw..

[39]  I. C. Wright,et al.  A review of research into engineering change management: implications for product design , 1997 .

[40]  K. Eisenhardt,et al.  Accelerating Adaptive Processes: Product Innovation in the Global Computer Industry , 1995 .

[41]  Johan Malmqvist,et al.  A Comparative Study of Engineering Change Management in Three Swedish Engineering Companies , 1998 .

[42]  Kamel Rouibah,et al.  Change management in concurrent engineering from a parameter perspective , 2003, Comput. Ind..

[43]  Wang Hui-fen,et al.  Feature-based collaborative design , 2003 .

[44]  Stephan M. Wagner,et al.  Buyer-Supplier Collaboration in Product Development Projects , 2005 .

[45]  A. Griffin.  PRODUCT DEVELOPMENT CYCLE TIME FOR BUSINESS-TO-BUSINESS PRODUCTS , 2002 .

[46]  Fred Langerak,et al.  A Laddering Approach to the Use of Methods and Techniques to Reduce the Cycle Time of New‐to‐the‐Firm Products , 1999 .

[47]  Wen-Chieh Chuang,et al.  Design Chain Collaboration - A Strategic View , 2004, Int. J. Electron. Bus. Manag..

[48]  Michael W. Grieves,et al.  Product Lifecycle Management: Driving the Next Generation of Lean Thinking , 2005 .

[49]  D. Littler,et al.  Factors Affecting the Process of Collaborative Product Development: A Study of UK Manufacturers of Information and Communications Technology Products , 1995 .

[50]  Yoke San Wong,et al.  A dynamic model for managing overlapped iterative product development , 2008, Eur. J. Oper. Res..

[51]  Charles H. Fine,et al.  Time Versus Market Orientation in Product Concept Development: Empirically-Based Theory Generation , 1997 .

[52]  P. Senge.  The fifth discipline : the art and practice of the learning organization/ Peter M. Senge , 1991 .

[53]  B. J. Zirger,et al.  The effect of acceleration techniques on product development time , 1996 .