Social Network Analysis of Online Marketplaces

This paper presents a preliminary effort on visualization and analysis of social networks for online marketplaces. We use one of the most popular e-business models, eBay, as a case study. By extracting relevant data, we generate tree structure displays using 'Prefuse' interactive visualization toolkit, and study the social interaction among sellers and buyers, across geographical boundaries. We also illustrate how this study can improvise our understanding of online customer interaction patterns. Such an analysis could lead to possible enhancements to the current e-business models.

[1]  Sophia Krasikov,et al.  Execution patterns for visualizing web services , 2006, SoftVis '06.

[2]  Santiago Eibe,et al.  WVFA: a Web visualization framework architecture , 2004, Proceedings of the 2004 IEEE International Conference on Information Reuse and Integration, 2004. IRI 2004..

[3]  E. Churchill,et al.  Social Networks and Social Networking , 2005 .

[4]  Jon M. Kleinberg,et al.  Group formation in large social networks: membership, growth, and evolution , 2006, KDD '06.

[5]  Ryutaro Ichise,et al.  Research Community Mining with Topic Identification , 2006, Tenth International Conference on Information Visualisation (IV'06).

[6]  Ewan D. Tempero,et al.  A framework for interactive web-based visualization , 2006, AUIC.

[7]  Yan Zhao,et al.  Analyzing Actors and Their Discussion Topics by Semantic Social Network Analysis , 2006, Tenth International Conference on Information Visualisation (IV'06).

[8]  Quan Z. Sheng,et al.  The Self-Serv Environment for Web Services Composition , 2003, IEEE Internet Comput..

[9]  Amit P. Sheth,et al.  Modeling Quality of Service for Workflows and Web Service Processes , 2002 .

[10]  Pattie Maes,et al.  Personalized location-based brokering using an agent-based intermediary architecture , 2003, Decis. Support Syst..

[11]  Umeshwar Dayal,et al.  Visualization of Large Web Access Data Sets , 2002, VisSym.

[12]  Ayman Farahat,et al.  Using hybrid networks for the analysis of online software development communities , 2006, CHI.

[13]  Jordi Sabater-Mir,et al.  REGRET: reputation in gregarious societies , 2001, AGENTS '01.

[14]  Ravi Kumar,et al.  Structure and evolution of online social networks , 2006, KDD '06.

[15]  Steffen Staab,et al.  Social Networks Applied , 2005, IEEE Intell. Syst..

[16]  Christine Halverson,et al.  Guest Editors' Introduction: Social Networks and Social Networking , 2005, IEEE Internet Comput..

[17]  Shonali Krishnaswamy,et al.  Relevant past performance for selecting Web services , 2005, Fifth International Conference on Quality Software (QSIC'05).

[18]  Anne H. H. Ngu,et al.  QoS-aware middleware for Web services composition , 2004, IEEE Transactions on Software Engineering.

[19]  Wenpin Tsai,et al.  Social networks and organizations , 2003 .