Problematizing the Notion of Cross-cultural Semiosis

The article provides an insight into the semiotics of culture in general and the notion of cultural semiosis in particular. The concept of culture text is viewed as the core of the cultural semiotics. The author claims that transforming information into text is the communication-oriented sense generation process which results in the emergence of semiotic space. It is postulated that the cultural mechanism of transforming information into text is but another definition of semiosis. The article also provides argumentation to support the belief that cross-cultural semiosis is based on cultural schemata in the context of differences of lingual communities’ basic experiences. The study of differences in expectations based on these cultural schemata is viewed as a part of cross-cultural pragmatics.