A STUDY ON ROLE OF DEMOGRAPHIC FACTORS IN SMALL INVESTORS' SAVINGS IN STOCK MARKET

Stock market helps to channelize household savings to the corporate sector which in turn utilize for the development of industrial and service sector. An equity share is a part of the ownership capital of a company and the holder of such a share is a member of the company eligible to share many benefits of the company. One invests in shares keeps it for some time depending upon the stock price. When the rate of share price increases, the investor sells the securities to another party. Investment in shares will fetch better returns compared to any other forms of investment. Whenever the inflation rate is high, the stock market has given higher rates of return to the investors.