Bertrand Russell and Ludwig Wittgenstein once famously had an argument aboutwhether or not therewas a rhinoceros in the room.According toRussell,Wittgenstein contentiously refused to admit that there was not a rhinoceros in the small room they were in. One interpretation of this argument is thatWittgenstein refused to rule out the rhinoceros on the basis of what we scientists would call the impossibility of proving a negative. While empirical data do not currently support the hypothesis, it is always possible that some might come forward. In sleep epidemiology we have our own rhinoceros in the room problem: the ‘sleep loss epidemic’. There is a pervasive feeling in our scientific community and widely reported in the media that humans get less sleep than we used to. The narrative is that as a society we have become chronically increasingly sleep-deprived since the halcyon-days of the 1950–60s—one just has to forget the warm comforts of the Cold War and the barbiturate, benzodiazepine and amphetamine epidemics (Rasmussen, 2009). The sleep loss epidemic is a little more subtle than the rhinoceros problem, however. It is more like a Ninja in the room. Certainly, no one can actually reference any high-quality data (Matricciani et al., 2011), but the whole concept simply intuitively ‘feels’ correct. The Ninja is hiding in the room somewhere: we just have to look harder and ignore all evidence to the contrary. Much like Russell’s rhino, however, if the Ninja is really not there it is going to be impossible to prove it (additionally, Ninjas have a reputation for being very good at hiding). Our research group, for instance, has failed to locate the hidden epidemic. We looked worldwide using a systematic review to identify all previously published nationally representative repeated cross-sectional studies of sleep duration, and found data from 12 countries dating back to the 1960s (Bin et al., 2012). In six countries sleep durations declined, two had mixed evidence (including the United States) and we found another seven countries where sleep has actually increased (including Britain 1961–84). Reviewers helpfully pointed out to us that perhaps the average sleep duration did not matter, but perhaps there was an increasing prevalence in people sleeping fewer than 6.5 h per night? Some papers in our systematic review had indeed reported that phenomenon. Next, we used Multinational Time Use Survey data because of the resemblance to sleep diary data, and collated information from 10 industrialized countries stretching back from the 2000s to the 1970s in 328 018 people to investigate whether the prevalence of either short (≤6 h per night) or long sleep (>9 h per night) had changed (Bin et al., 2013). Short sleep had increased in Norway and Italy, but had decreased in the United States, the United Kingdom and Sweden, while remaining stable inAustralia, Finland,CanadaandGermany. Conversely, long sleep had increased in Australia, Finland, Sweden, the UnitedKingdomand theUnitedStates, while decreasing in Italy andCanadaand remaining stable inGermany, theNetherlands and Norway. The results are similarly mixed in children, with slight increases in sleepdurationandslightdecreases inothers, but stable with another group of countries in between (Matricciani et al., 2012; see Figure 4 in that paper). All this, despite the rise of the internet, 24-h television and themobile blue-lightemitting personal computing power now built into our mobile phones (Tavernier and Willoughby, 2014). So why does it feel as if we have lived through a decline in sleep loss?Why does this feel so wrong? It is probably because our personal experience is that we have: but this is an effect of ageing, and not a secular effect (Ohayon et al., 2004). We also have important memorable times in our lives when sleep loss occurs: first job, shiftwork, babies, illness, caring for people who are ill, bereavement and grant-writing season, for example. The media and sleep experts are also constantly informing us that it is true. There are also some cherished hypotheses in sleep that require the existence of the sleep loss epidemic: sleep loss causes the obesity epidemic, for instance. We are personally and professionally primed to see it all around us, but psychologically less eager to see the stable or even improving data. I think there are some possibilities that we have not yet collectively ruled out. It is possible that there has been a sleep restriction epidemic in transitioning siesta cultures (see Italy), and so I would certainly encourage people to publish data from countries suchasSpain,GreeceorMexico. Theother intriguing possibility is that sleep timing has changed systematically.With the rise of blue-light-emitting devices, both our bedtimes and rise-timesmay have become later and later. Even if this is true, I would still wonder ‘so what?’, because without linking this purported societal shift to a worsening in health, functioning or quality of life one cannot conclude automatically that this change has been detrimental. As Arthur Conan Doyle might have made Sherlock Holmes phrase it: ‘Data! Data! Data! I cannot make bricks without clay!’ (Doyle, 1892/2011). So why did we not find the ninja that everybody assumes is there? In response to good UK data indicating a secular increase in insomnia and hypnotic use (Calem et al., 2012), my colleague Nick Glozier proposed an explanation for the apparent discord between the lack of a detectable sleep epidemic but the widespread belief that sleep somehow is less than we used to get: it could be that sleep quality has worsened (Glozier, 2012). For instance, the obesity epidemic is probably driving up the prevalence of obstructive sleep apnea (Peppard et al., 2013). By itself, that seems fairly strong evidence that sleep quality has worsened. In this issue of the Journal of Sleep Research, Kronholm et al. (2015) have reported that they have found the sleep quality epidemic and they have linked it to an important functional outcome that society actually cares about. They present meticulous analyses of two cohorts providing very near-universal coverage of the adolescent population of Finland for the years 1984–2011 (n = 1.13 million). They observed a notably rapid doubling in the prevalence of a range of subjective sleep quality complaints from the midto the
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