아파트 단지규모에 따른 거주자의 주거선호 및 주거만족도 비교

The purpose of this research was to find the residential satisfaction and preferences of large and small scale apartment complexes located in Gangnam-gu & Seocho-gu Seoul, Korea. Social survey research with questionnaire was conducted. 99data were collected from October 2012 to November 2012 and analyzed by SPSS v20 statistics. Major findings were as follows : 1) Large scale apartments had various flat sizes, where small sized flats were the majority. 2) Residents from both complexes took the "internal environment" as the most preferable factor. 3) Residents from large-scale apartments considered "neighborhood Environment", whereas residents from small-scale apartments were only concerned about the "environment as a whole". In conclusion, "Internal Environment" comes first when in consideration. In addition, since consumers spend their money not only just on housing characteristics but also its neighborhood.