Getting organizational buy‐in for benchmarking: Environmental management at weyerhaeuser

Benchmarking is a process companies use to identify and evaluate the best practices, both inside and outside their industry, intheir field of interest. The goal is to identify gaps between their performance and the benchmarks so that they can find ways to improve their performance. This article describes an early benchmarking effort in the environmental management area of the Weyerhaeuser Company.