论文信息 - Communicator credibility and communication discrepancy as determinants of opinion change.

Communicator credibility and communication discrepancy as determinants of opinion change.

The theory of cognitive dissonance suggests that opinion change is a function of a specific complex interaction between the credibility of the communicator and the discrepancy of the communication from the initial attitude of the recipient. In a laboratory experiment, Ss who read a communication tha

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