Organizing for modern technology and innovation: A review and synthesis

Abstract Classical and modern organization designs are reviewed and evaluated in terms of their capabilities for handling radical or major innovations. The choice of an effective organization design is shown to be related to the nature of the technological and market environments. Only Type IV organization designs, the modern-integrative organization designs, are shown to have the necessary qualities for handling all the phases in the life cycle of a major innovation. Though difficult- to implement and maintain, Type IV organization designs are shown to be a potent tool for those modern managers who fully understand how to use them.

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