Complex and chaotic tourism systems: towards a quantitative approach.

Purpose – Tourism systems have been considered more and more in the light of complexity and chaos theories. Most of the work done in this area has highlighted the reasons for and the issues regarding this approach. A steadily growing strand of the recent literature uses the theories to overcome the problems of a reductionist and mechanistic view that is considered unable to provide a full understanding of the structural and dynamic characteristics of tourism systems, and specifically of tourism destinations. This paper seeks to continue this approach and to provide a series of quantitative methods to assess the dynamics of non‐linear complex tourism systems.Design/methodology/approach – The time series used in the paper contains data collected from a sample of 23 large (four‐star) hotels located in Milan, Italy. For each structure daily data of occupancy, average room rate and RevPAR (revenue per available room) were recorded for the period 2006‐2009. The daily distributions of these observations are high...

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