Apparatus and method for the electronic service guide bootstrap entry point of Broadcasting and Mobile Service fusion system for discovering

A method for providing Electronic Service Guide (ESG) bootstrap entry point discovery information. The method comprising: ESG listed on state of the terminal is adapted to guide at least one piece of ESG bootstrap characteristic information; created managed object (MO), which ESG bootstrap entry point with said at least one piece of ESG bootstrap characteristic information is connected; and by MO interactive channel to the terminal transmitting created.