Digitizing fashion

of how, specifically, these devices should vary in their expression. This trend started with the phenomenal success of mobile phones. The complex relationship between the use of mobile devices and the consumption of fashionable clothing has been identified and discussed in sociology and HCI [1]. Since we interact with mobile phones in close physical proximity to our bodies and clothes, we have a similar interest in their beautification. That relationship is likely to increase, given the growing interest in manufacturing and commercializing smart watches. There is an ongoing trend of digital devices being used in close physical proximity to our bodies, in the same position as our clothes. It started with the success of mobile phones, continues with the emergent use of smart watches and smart eyewear, and is leading to a future of smart textiles and organic user interfaces. These devices provide public visual surfaces with possibilities for endless variation of visual expression. With the emergence of wearable hardware, we foresee the need to develop fashion-oriented software, services, and applications. The question then arises Insights → Many wearable devices provide public visual surfaces with possibilities for endless variation of aesthetic expression. → To leverage these new expressive possibilities, fashion designers should be included in the making of software and services. → Fashionable wearable services and software could one day interact with people's clothing ensembles.