A Framework for Web Marketing Strategies

Abstract “It ain't what you do, it's the way that you do it,” goes the refrain of a big-band standard. Companies that are trying to establish a commercial presence on the Web should heed the lesson those lyrics teach. Although the Web has the potential to level the playing field for all competitors, those companies that effectively market themselves on Web have a distinct advantage. This article presents strategies for gaining that advantage.

[1]  P. Kotler,et al.  Marketing management : analysis, planning, and control , 1973 .

[2]  Michael H. Zack.  Electronic publishing: A product architecture perspective , 1996, Inf. Manag..

[3]  Chen Wang,et al.  Intelligent Agents in the Nuclear Industry , 1997, Computer.

[4]  Pattie Maes,et al.  Agents that buy and sell , 1999, CACM.

[5]  Andrew B. Whinston,et al.  Strategies for smart shopping in cyberspace , 1996, J. Organ. Comput. Electron. Commer..

[6]  Philippe A. Janson,et al.  The State of the Art in Electronic Payment Systems , 1997, Computer.

[7]  Andrew B. Whinston,et al.  Efficient Selection of Suppliers over the Internet , 1997, J. Manag. Inf. Syst..

[8]  Huaiqing Wang,et al.  A conceptual model for virtual markets , 1997, Inf. Manag..

[9]  Donna L. Hoffman,et al.  A New Marketing Paradigm for Electronic Commerce , 1997, Inf. Soc..

[10]  David Wong,et al.  Java-based mobile agents , 1999, CACM.

[11]  Andreas Crede,et al.  Electronic Commerce and the Banking Industry: The Requirement and Opportunities for New Payment Systems Using the Internet , 2006, J. Comput. Mediat. Commun..

[12]  Rolf T. Wigand,et al.  Electronic Commerce: Effects on Electronic Markets , 2006, J. Comput. Mediat. Commun..

[13]  Arthur C. Graesser,et al.  Is it an Agent, or Just a Program?: A Taxonomy for Autonomous Agents , 1996, ATAL.

[14]  David A. Griffith,et al.  An Examination of the Web-Based Strategies of the Top 100 U.S. Retailers , 1998 .

[15]  Kuen-Hee Ju-Pak,et al.  Content dimensions of Web advertising: a cross-national comparison , 1999 .

[16]  Albert A. Angehrn,et al.  Developing Mature Internet StrategiesInsights from the Banking Sector , 1997, Inf. Syst. Manag..

[17]  Jonathan W. Palmer,et al.  Electronic Commerce in Retailing: Differences Across Retail Formats , 1997, Inf. Soc..

[18]  Allen E. Milewski,et al.  Delegating to software agents , 1997, Int. J. Hum. Comput. Stud..

[19]  Ronald R. Yager,et al.  Intelligent agents for World Wide Web advertising decisions , 1997, Int. J. Intell. Syst..

[20]  Chang Liu,et al.  Web sites of the Fortune 500 companies: Facing customers through home pages , 1997, Inf. Manag..

[21]  Shouhong Wang,et al.  Analyzing Agents for Electronic Commerce , 1999, Inf. Syst. Manag..

[22]  Patrali Chatterjee,et al.  Commercial Scenarios for the Web: Opportunities and Challenges , 1997, J. Comput. Mediat. Commun..