Digital online music in China – A “laboratory” for business experiment

•Digitisation in music and other cultural industries in China has followed a trajectory strikingly different to the West•A liberal environment initially allowed many players to enter the market and offer a wide array of digital music services•As licensing requirements were more strictly enforced internet giants Baidu, Alibaba, Tencent: BAT) became dominant.•Diverse services and value propositions can be simultaneously exploited through•BAT's cross-sector platform infrastructures China has been a laboratory for new kinds of innovation in digital music and other services that may be relevant elsewhere

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