The role of interactivity from Instagram advertisements in shaping young female fashion consumers’ perceived value and behavioral intentions

[1]  F. Liébana-Cabanillas,et al.  Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use , 2021 .

[2]  Ying Hua,et al.  From Interactivity to Brand Preference: The Role of Social Comparison and Perceived Value in a Virtual Brand Community , 2021, Sustainability.

[3]  C. Flavián,et al.  Be creative, my friend! Engaging users on Instagram by promoting positive emotions , 2020, Journal of Business Research.

[4]  Melitina Tecoalu,et al.  THE EFFECT OF PRICE PERCEPTION AND BRAND AWARENESS ON SERVICE QUALITY MEDIATED BY PURCHASING DECISIONS (Study Case on PT. Maybank Indonesia Finance Credit Products) , 2021 .

[5]  C. Bernal-Bravo,et al.  Factors Increasing Consumer Engagement of Branded Content in Instagram , 2021, IEEE Access.

[6]  Jungkun Park,et al.  A study of antecedents and outcomes of social media WOM towards luxury brand purchase intention , 2021 .

[7]  E. Djafarova,et al.  ‘Instagram made Me buy it’: Generation Z impulse purchases in fashion industry , 2020, Journal of Retailing and Consumer Services.

[8]  Justin Paul,et al.  Consumer response towards social media advertising: Effect of media interactivity, its conditions and the underlying mechanism , 2020, Int. J. Inf. Manag..

[9]  Guilherme D. Pires,et al.  Exploring consumer–brand engagement: a holistic framework , 2020 .

[10]  G. S. Milan,et al.  Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores , 2020 .

[11]  Huan Chen,et al.  Self-presentation and interactivity: luxury branding on social media , 2020 .

[12]  Hanna Lee,et al.  Consumers' adoption of AR-based virtual fitting rooms: from the perspective of theory of interactive media effects , 2020 .

[13]  Philip D. Waggoner,et al.  The shape of and solutions to the MTurk quality crisis , 2018, Political Science Research and Methods.

[14]  J. Fahy,et al.  Social media engagement behavior , 2019, European Journal of Marketing.

[15]  Sony Kusumasondjaja.  Exploring the role of visual aesthetics and presentation modality in luxury fashion brand communication on Instagram , 2019, Journal of Fashion Marketing and Management: An International Journal.

[16]  Mohammad M. Rahman,et al.  Enhancing brand relationship performance through customer participation and value creation in social media brand communities , 2019, Journal of Retailing and Consumer Services.

[17]  Sejin Ha,et al.  Persuasive brand messages in social media: A mental imagery processing perspective , 2019, Journal of Retailing and Consumer Services.

[18]  Jeffrey A. Hall.  How many hours does it take to make a friend? , 2019 .

[19]  Daniel Belanche,et al.  Instagram Stories versus Facebook Wall: an advertising effectiveness analysis , 2019, Spanish Journal of Marketing - ESIC.

[20]  A. Fiore,et al.  The path to mall patronage intentions is paved with 4E-based experiential value for Indian consumers , 2018 .

[21]  Eldon Y. Li,et al.  Marketing mix, customer value, and customer loyalty in social commerce: A stimulus-organism-response perspective , 2017, Internet Res..

[22]  Carlos Flavián,et al.  Antecedents of consumer intention to follow and recommend an Instagram account , 2017, Online Inf. Rev..

[23]  Weijun Wang,et al.  The influence of perceived value on purchase intention in social commerce context , 2017, Internet Res..

[24]  C. Flavián,et al.  Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads , 2017 .

[25]  Ya Ping Chang,et al.  Multichannel integration quality, online perceived value and online purchase intention: A perspective of land-based retailers , 2016, Internet Res..

[26]  I. Hong,et al.  Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity , 2016, Int. J. Inf. Manag..

[27]  Seounmi Youn,et al.  Brand Experience on the Website: Its Mediating Role Between Perceived Interactivity and Relationship Quality , 2016 .

[28]  Assumpcio Huertas,et al.  User reactions to destination brand contents in social media , 2016, J. Inf. Technol. Tour..

[29]  Tao Hu,et al.  The effect of online social value on satisfaction and continued use of social media , 2015, Eur. J. Inf. Syst..

[30]  R. Peterson,et al.  Convenience samples of college students and research reproducibility , 2014 .

[31]  Eric T. G. Wang,et al.  Understanding customers' repeat purchase intentions in B2C e‐commerce: the roles of utilitarian value, hedonic value and perceived risk , 2014, Inf. Syst. J..

[32]  T. Tugrul.  BRAND EXPERIENCE EFFECTS ON CONSUMER SOCIAL MEDIA MARKETING PERCEPTIONS AND BRAND VALUE , 2014 .

[33]  David A. Aaker,et al.  Advertising, Perceived Quality, and Brand Image , 2013 .

[34]  Elizabeth Taylor Quilliam,et al.  Between Likes and Shares: Effects of Emotional Appeal and Virality on the Persuasiveness of Anticyberbullying Messages on Facebook , 2013, Cyberpsychology Behav. Soc. Netw..

[35]  Po-An Chen,et al.  Exploring social networking sites for facilitating multi-channel retailing , 2013, Multimedia Tools and Applications.

[36]  Benedikt Jahn,et al.  How to Transform Consumers into Fans of Your Brand , 2012 .

[37]  Hsin Hsin Chang,et al.  The Moderating Effect of Customer Perceived Value on Online Shopping Behaviour , 2011, Online Inf. Rev..

[38]  David G. Taylor,et al.  Friends, Fans, and Followers: Do Ads Work on Social Networks? , 2011, Journal of Advertising Research.

[39]  Charles Dennis,et al.  The influences of social e-shopping in enhancing young women’s online shopping behaviour , 2010 .

[40]  Hsin-kuang Chi.  The Impact of Brand Awareness on Consumer Purchase Intention : The Mediating Effect of Perceived Quality and Brand Loyalty , 2009 .

[41]  A. Fiore,et al.  An integrative framework capturing experiential and utilitarian shopping experience , 2007 .

[42]  Michael A. Jones,et al.  Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes , 2006 .

[43]  I. G. Saura,et al.  Value dimensions, perceived value, satisfaction and loyalty: an investigation of university students’ travel behaviour , 2006 .

[44]  Mark T. Spence,et al.  Decomposing the value of department store shopping into utilitarian, hedonic and social dimensions: Evidence from Finland , 2006 .

[45]  Chang-Hoan Cho,et al.  INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising , 2005 .

[46]  A. Fiore,et al.  Effect of image interactivity technology on consumer responses toward the online retailer , 2005 .

[47]  Jihyun Kim,et al.  A consumer shopping channel extension model: attitude shift toward the online store , 2005 .

[48]  B. Moon.  Consumer adoption of the internet as an information search and product purchase channel: some research hypotheses , 2004 .

[49]  Scott M. Smith,et al.  Why people (don't) shop online: A lifestyle study of the internet consumer , 2003 .

[50]  Alan J. Dubinsky,et al.  A conceptual model of perceived customer value in e-commerce: A preliminary investigation , 2003 .

[51]  Yuping Liu,et al.  What is Interactivity and is it Always Such a Good Thing? Implications of Definition, Person, and Situation for the Influence of Interactivity on Advertising Effectiveness , 2002 .

[52]  James F. Petrick,et al.  Development of a Multi-Dimensional Scale for Measuring the Perceived Value of a Service , 2002 .

[53]  Terry L. Childers,et al.  HEDONIC AND UTILITARIAN MOTIVATIONS FOR ONLINE RETAIL SHOPPING BEHAVIOR , 2001 .

[54]  Lenita M. Davis,et al.  Atmospheric qualities of online retailing: A conceptual model and implications , 2001 .

[55]  Edward E. Rigdon,et al.  Experiential value: Conceptualization, measurement and application in the catalog and Internet shopping environment. , 2001 .

[56]  D. Stewart,et al.  Measuring the Effects and Effectiveness of Interactive Advertising , 2000 .

[57]  P. Bentler,et al.  Cutoff criteria for fit indexes in covariance structure analysis : Conventional criteria versus new alternatives , 1999 .

[58]  G. Soutar,et al.  Consumer perceived value: The development of a multiple item scale , 2001 .

[59]  D. Russell,et al.  Analyzing data from experimental studies: A latent variable structural equation modeling approach. , 1998 .

[60]  A. Parasuraman.  Reflections on gaining competitive advantage through customer value , 1997 .

[61]  A. Parasuraman,et al.  The influence of store environment on quality inferences and store image , 1994 .

[62]  Kenneth R. Lord,et al.  Comparative and Noncomparative Advertising: Attitudinal Effects under Cognitive and Affective Involvement Conditions , 1994 .

[63]  Barbara L. Gross,et al.  Why we buy what we buy: A theory of consumption values , 1991 .

[64]  V. Zeithaml.  Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence , 1988 .

[65]  James C. Anderson,et al.  STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACH , 1988 .

[66]  E. Hirschman,et al.  The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun , 1982 .

[67]  C. Fornell,et al.  Evaluating Structural Equation Models with Unobservable Variables and Measurement Error , 1981 .