Double Standards in the Evaluation of Men and Women

This article presents the results from two expectation-states studies on gender and double standards for task competence. The emergence of such standards under several experimental conditions is investigated. In both studies, men and women, participating in opposite-sex dyads, worked first individually and then as a team in solving a perceptual task. As predicted, results from Experiment 1 show that although subjects of both sexes achieved equal levels of performance, women were held to a stricter standard of competence than men. This difference was more pronounced when the referent of the standard was the partner rather than self. Experiment 2 investigates the extent to which the double standard is affected by level of accountability for one's assessments. Results show a significant difference by sex of referent of standard when accountability was low, but not when it was increased. In both studies, measures of perceived competence in self and in partner reflected reported standards, as predicted. Theoretical and practical implications of these findings are discussed.

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