Internet and e-commerce service adoption by the Slovenian travel agencies: a comparative view

This paper presents the results of the in-depth analysis of the marketing communication channels, e-services and standards in use among the Slovenian travel agencies. The focus is on internet and web use for information service, communication, and marketing tools in travel agencies. The survey results are compared with the similar study conducted in travel agencies in Turkey. The multivariate factor analysis for Slovenia confirmed that price and quality of services are the dominant factor for medium-sized travel agencies. Larger-sized travel agencies underlined their reservation information, whereas different information and links are the dominant factor for small-sized travel agencies.

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