Towards a framework for online game adoption

Drawing on Uses and Gratifications theory, this paper proposes and empirically tests an integrated model that depicts the factors that have the potential to impact the behavioral intention to adopt online games. The model is tested with data collected from 308 students in an American university. Overall, the results revealed that the effect of enjoyment was very crucial, and those of social interaction and achievement are moderate, but that of flow of experience did not influence behavioral intention. Results also indicated that visual appeal and escapism are important factors that affect and precede enjoyment. Proposes an integrated model that identifies factors leading to online game adoption.The effect of enjoyment was very crucial.The effect of social interaction and achievement are moderate.Flow of experience did not significantly affect behavioral intention.Visual appeal and escapism are important factors that affect and precede enjoyment.

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