The purpose of this study is to identify the conditions and institutional role of coconut agribusiness in North Sulawesi; formulate a strategy model for institutional development of coconut agribusiness in North Sulawesi Province. The study was conducted in the highest coconut producing area in North Sulawesi with qualitative methods supported by quantitative data through the use of Structural Conduct Performance (SCP) analysis and Interpretative Structural Modeling analysis. The technique for determining informants is purposive sampling. The grand theory in this research is institutional theory and agribusiness theory. The coconut agribusiness institution in North Sulawesi identified several types that play a role, namely: farmer groups, transportation businesses, universities, banks, cooperatives, field extension workers (ppl), collectors, middlemen, industries, wholesalers and village regulations. Strategies and programs for developing coconut agribusiness institutions in North Sulawesi that refer to the role of tertiary institutions as key sub-elements of the institutional elements involved: a. Training for farmers and institutions involved in coconut agribusiness; b. Provision of experts in running a coconut agribusiness business unit; c. Assistance in each coconut agribusiness business unit.
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