Dynamics of digital tourism’s consumers in the EU

This article examines the effects of the new e-citizens’ digital skills in their behaviour as e-tourists. It analyses how European digital citizens behave in digital tourism, and whether there are any geographical differences. We have observed that the most influential factor for these e-Tourism activities is having made purchases via the Internet in the past 12 months. Differences have been detected between the more developed and less developed areas of Europe, which could indicate a digital divide. Therefore, the results indicate divergent behaviour patterns in digital travel and accommodation, as well as divergent trends in different EU geographical areas.