The new threat of digital marketing.

Because of their avid use of new media and their increased spending power, children and teens have become primary targets of a new "media and marketing ecosystem." The digital marketplace is undergoing rapid innovation as new technologies and software applications continue to reshape the media landscape and user behaviors. The advertising industry, in many instances led by food and beverage marketers, is purposefully exploiting the special relationship that youth have with new media, as online marketing campaigns create unprecedented intimacies between adolescents and the brands and products that now literally surround them.

[1]  Jeffrey L. Geller,et al.  Marketing Madness: A Survival Guide for a Consumer Society , 1997 .

[2]  Lisa Gunders.  Always Connected: The New Digital Media Habits of Young Children [Book Review] , 2011 .

[3]  C. Lewis,et al.  The “Delicious Paradox”: Preconscious Processing of Product Placements by Children , 2004 .

[4]  K. Brownell,et al.  The need for bold action to prevent adolescent obesity. , 2009, The Journal of adolescent health : official publication of the Society for Adolescent Medicine.

[5]  Dennis L. Hoffman,et al.  Marketing in Hypermedia Computer-Mediated Environments : Conceptual Foundations 1 ) , 1998 .

[6]  Juliet B. Schor,et al.  Born to Buy: The Commercialized Child and the New Consumer Culture , 2004 .

[7]  Susanna H. S. Leong,et al.  Providing Parents with Online Privacy Information: Approaches in the US and the UK , 2009 .

[8]  Dale L Kunkel,et al.  Children's cognitive processing of internet advertising , 2006 .

[9]  V. Rideout,et al.  Generation M2: Media in the Lives of 8- to 18-Year-Olds , 2010 .

[10]  Sandra L. Calvert,et al.  Food marketing on popular children's web sites: a content analysis. , 2007, Journal of the American Dietetic Association.

[11]  S. Keeter,et al.  ASSESSING THE CELL PHONE CHALLENGE TO SURVEY RESEARCH IN 2010 , 2010 .

[12]  Xiaoquan Zhao,et al.  Click here, Kids! , 2010 .

[13]  K. Montgomery.  Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet , 2007 .

[14]  S. Stern.  Producing Sites , Exploring Identities : Youth Online Authorship , 2008 .

[15]  K. Montgomery,et al.  Interactive food and beverage marketing: targeting children and youth in the digital age , 2007 .

[16]  J. Sallis,et al.  Adolescent obesity: towards evidence-based policy and environmental solutions. , 2009, The Journal of adolescent health : official publication of the Society for Adolescent Medicine.

[17]  Aaron Smith,et al.  Social Media & Mobile Internet Use among Teens and Young Adults. Millennials. , 2010 .

[18]  S. Linn.  Consuming Kids: The Hostile Takeover of Childhood , 2004 .

[19]  V. Strasburger.  Children, Adolescents, and Advertising , 1995, Pediatrics.

[20]  Fran C. Blumberg,et al.  Young children's ability to recognize advertisements in web page designs. , 2009, The British journal of developmental psychology.

[21]  Darryl Charles,et al.  Toward an understanding of flow in video games , 2008, CIE.

[22]  V. Rideout,et al.  The Online Marketing of Food to Children: Is It Just Fun and Games? , 2007 .

[23]  D. Buckingham.  Youth, Identity, and Digital Media , 2007 .

[24]  Tim Daniels.  Children in the Digital Age: Influences of Electronic Media on Development. Eds. Sandra L. Calvert, Amy B. Jordan, and Rodney R. Cocking. Westport, Conn: Praeger, 2002. 260p. alk. paper, $49.95 (ISBN 0275976521). LC 2002-19509. , 2003 .

[25]  K. Montgomery,et al.  Digital Food Marketing to Children and Adolescents Problematic Practices and Policy Interventions , 2011 .

[26]  R. Heath,et al.  How do we predict advertising attention and engagement , 2007 .

[27]  S. Kumanyika,et al.  The context for choice: health implications of targeted food and beverage marketing to African Americans. , 2008, American journal of public health.

[28]  Shiriki K. Kumanyika,et al.  Fast-Food Marketing and Children's Fast-Food Consumption: Exploring Parents’ Influences in an Ethnically Diverse Sample , 2007 .

[29]  D. Singer,et al.  Handbook of Children and the Media , 2000 .

[30]  C. Fine,et al.  Who’s messing with my mind? , 2008 .

[31]  Sharmistha Law,et al.  I'll Have What She's Having: Gauging the Impact of Product Placements on Viewers , 2000 .

[32]  John A Bargh,et al.  The Food Marketing Defense Model: Integrating Psychological Research to Protect Youth and Inform Public Policy. , 2009, Social issues and policy review.

[33]  L. Levine,et al.  Impulsive and Self-Conscious: Adolescents' Vulnerability to Advertising and Promotion , 2005 .

[34]  Sandra L. Calvert.  Children as Consumers: Advertising and Marketing , 2008, The Future of children.

[35]  K. Montgomery,et al.  Interactive food and beverage marketing: targeting adolescents in the digital age. , 2009, The Journal of adolescent health : official publication of the Society for Adolescent Medicine.

[36]  Anthony D. Miyazaki,et al.  Self-Regulatory Safeguards and the Online Privacy of Preteen Children , 2009 .

[37]  Lauren A. Matecki.  Update: COPPA is Ineffective Legislation! Next Steps for Protecting Youth Privacy Rights in the Social Networking Era , 2010 .