Consumer acceptance of novel fruits and fruit products

The task of the Deliverable 1.3.7 Report on case studies of fruit innovations is to provide information on consumers' acceptance of innovative fruit and fruit products selected for case studies in Deliverable 1.3.2 List of selected fruit innovations, and to validate findings from previous stages of WP 1.3 research. The task of the Deliverable 1.3.9 List of characteristics for future fruit innovations is to provide a list of product characteristics and recommendations that can increase the success of fruit innovations in the future. This report presents results of case studies carried out in February and March, 2010, in four European countries: Greece, the Netherlands, Poland and Spain. It also presents product characteristics accepted by consumers and recommendations for development of future innovative fresh fruits and fruit products, as well as recommended strategies and policies, which were formulated on the basis of findings of case study and previous stages of WP1.3 research and their validation.