Competitive Information Diffusion Model in Social Network with Negative Information Propagation

Social networks can be used to exchange effectively information among people. But some networks also became the channels for spreading of information competing against to the information being diffused in network. In fact, when people adopted a positively recommend then one may have a high probability to refuse the recommend with a presence of a reasonable negative comment. Such exchanges make modeling information diffusion becomes more difficult. There are no much previous models have studied the spreading of positive and negative information flows simultaneously. In this paper, it is dealt with a proposed model for negative information diffusion in competition against a positive information flow. This problem is referred to the competitive information diffusion model or CID for short. In consideration of mechanism and realization the model, experimental case study shows some feasible contribution of the CID model.