Customer-centered design for mobile applications

Designing applications for mobile platforms presents unique and harder challenges than traditional software design. Users of such devices expect to be able to run such applications with no training, no traditional packaging elements such as “quick start” cards, and no help system. Customer-centered design is probably the only way such applications can be designed successfully. This paper presents our experience using customer-centered design to create a sophisticated mobile application—mSports Baseball. We describe the application and detail how we modified contextual Design (CD), our customer-centered design process, to produce an application users could enjoy with no training and no help.

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