An Investigation of Consumer's Security and Privacy Perceptions in Mobile Commerce

This study investigates the composition of consumer’s security and privacy perceptions of mobile commerce (m-commerce) and the factors shaping these security and privacy perceptions. Based on literature review, we examined the effect of eight determinants: information type, information collection, secondary use of information, error, unauthorized access, location awareness, information transfer, and personalization; on security and privacy concerns in the m-commerce context. Analysis of data from 141 respondents revealed three dimensions for the security and privacy perception construct. Hence, three models were tested to address the impacts of these factors on the three dimensions: consumers’ confidence of information control, concerns on third party, and the awareness of information protection in the mcommerce context. The study has implications for professionals to meet the consumers’ requirements and expectations on security and privacy for m-commerce.

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