Surface incident shortwave radiation (ISR) is an important component of the surface radiation budget. We refined the optimization method developed for polar-orbiting satellite data <xref ref-type="bibr" rid="ref1">[1]</xref> and applied it to estimate ISR from the new generation geostationary Advanced Himawari Imager (AHI) onboard the Himawari-8/9 satellite and Advanced Baseline Imager (ABI) onboard the Geostationary Operational Environmental Satellite-R Series. Validation of the AHI ISR estimation at 2-km resolution showed an <inline-formula> <tex-math notation="LaTeX">$R^{2}$ </tex-math></inline-formula> of 0.93, bias of 0.52 W/m<sup>2</sup>, and RMSE of 106.52 W/m<sup>2</sup> for instantaneous estimates; an <inline-formula> <tex-math notation="LaTeX">$R^{2}$ </tex-math></inline-formula> of 0.95, bias of −0.12 W/m<sup>2</sup>, and RMSE of 22.49 W/m<sup>2</sup> for daily mean ISR; and a bias of −0.18 W/m<sup>2</sup> and RMSE of 7.72 W/m<sup>2</sup> for monthly mean ISR. Validation of the ABI ISR at 2-km spatial resolution showed an <inline-formula> <tex-math notation="LaTeX">$R^{2}$ </tex-math></inline-formula> value of 0.93, bias of 8.71 W/m<sup>2</sup>, and RMSE of 102.30 W/m<sup>2</sup> for instantaneous estimates; an <inline-formula> <tex-math notation="LaTeX">$R^{2}$ </tex-math></inline-formula> of 0.95, bias of −2.38 W/m<sup>2</sup>, and RMSE of 27.17 W/m<sup>2</sup> for daily mean ISR; and a bias of 1.40 W/m<sup>2</sup> and RMSE of 14.75 W/m<sup>2</sup> for monthly mean ISR. Our study also demonstrated that AHI and ABI observations have realized much better estimations for hourly and diurnal ISR than previous polar-orbiting satellite data because of their higher frequency of sampling on the atmospheric conditions.