‘Podracing’: experimenting with mobile TV content consumption and delivery methods

Recently, mobile TV has been launched in several countries. While mobile TV integrates television contents into mobile phones, the most personal of communication devices, it becomes interesting to know how this feature will be used throughout the day and in varying contexts of everyday life. This paper presents empirical results on the use of mobile TV with different delivery mechanisms and both quantitative and qualitative results on how end-users prefer to use mobile TV contents in different situations. The data is based on ongoing empirical research in Finland in 2006 and 2007. The mobile TV services under study included both news and entertainment contents, and were tested in 3G, DVB-H and Wi-Fi networks using different delivery paradigms: broadcast, on-demand and download. To explore the use of different delivery methods and content consumption, we have developed a mobile TV service protoype, called Podracing. The analysis shows that users appreciated up-to-date information and information-rich media forms and contents especially for mobile news delivery. There was high demand for only the latest news on mobiles. The real-time property was considered important. Most of the users looked at the headlines or followed the news several times a day – much more often than the traditional TV and news prime times would allow.

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