Process of Personalizing the Ubiquitous Advertisements

Inthispaper,weproposeanapproachcombiningbehavioralandtargetingtechniquesforabetter reactionofthecustomerwithastarproductusingapersonalizedubiquitousadvertisement.Weusethe clusteringtostudythecustomer’sbehaviorandtheassociationrulestoestimatetheprobabilityofstar product’spurchasesinthenearfuture.Inordertovalidateourapproach,wedevelopaprototypetosend apersonalizedadvertisementtoloyalcustomersandpotentialcustomersinubiquitousenvironment. Eachtargetreceivestheadvertisingaccordinghisclassificationandhisdegreeofloyaltyobtained bythebehavioralanalysis.Loyalcustomersarethefirsttoreceivethepersonalizedadvertisingin theubiquitousenvironment. KeywoRdS Behavioral Analysis, Customer Profile, Loyal Customer, Mobile Advertisement, Mobile Marketing, Personalized Advertisement, Potential Customer, Star Product, Ubiquitous Advertisement, Ubiquitous Marketing

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