Cognitive Emotion Measures of Brain

The Cognitive analysis of brain is much more powerful emotion response than face. Amygdala and frontal cortex are two main parts of brain which are highly responsible for cognition and emotion. Now days, human inner feelings reside inside and try to hide its natural response. The human predictive emotion using artificial intelligence, pattern recognition is useful for analyzing neuromarketing behavior. Neuromarketing application area is used to study consumer behavior in order to take review of any product. Earlier, people will collect reviews in groups, surveys etc. Cognitive analysis technique is more beneficial than conventional methods. In this research work, proposed dataset is used to analyse human response while watching advertisement videos. In advertisement videos, emotions of human drive them to purchase and donate money. So, the human response is collected by using EEG device. This response is useful for researchers in neuromarketing, to analyse which product requires improvement or which is in demand. This paper provides accuracy metrics of proposed dataset using deep learning (DL) and support vector machine (SVM) classifiers. More over deep learning network gives more accurate results than SVM.