Collaborative Shopping with the Crowd

The ubiquity of information and communication technologies (ICT) stimulate collaborative shopping and bring together customers with similar interests around the world to perform cooperative and collective online shopping. As a result, various models of collaborative online group buying are emerging. This paper analyses the phases of interaction during the shopping processes and provides a systematic categorization of the online group buying based on the top-down/bottom-up crowd-shopping models. In addition, this paper discusses recent developments and challenges of group buying in order to contribute to future research directions within the field of collaborative online group buying.

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