Qualitative assessment of adolescents' views about improving exposure to internet‐delivered interventions

– The purpose of this paper is to gain first insight into factors which might be associated with exposure to internet‐delivered interventions., – Semi‐structured focus group interviews were conducted with five groups of Dutch adolescents (n=54), aged 12‐17 years. Several aspects of exposure: a first visit; staying long enough actually to use and process the information; and revisiting the intervention, were explored., – Several factors that are likely to improve exposure to internet‐delivered interventions were identified, such as the use of “word of mouth” marketing, comparison of own behaviour with friends and the use of reminders., – Focus group interviews are only a first step in the generation of ideas and opinions. A next step would be to conduct observational, experimental and longitudinal studies to test if and how these factors improve exposure to internet‐delivered interventions., – This paper is a useful source for those developing internet‐delivered interventions who want to improve exposure rates to their interventions., – The results of this exploration serve as an important first step to gain more insight into factors that improve exposure to internet‐delivered interventions.

[1]  Robert M. Schindler,et al.  Internet forums as influential sources of consumer information , 2001 .

[2]  Rukhsana Ahmed,et al.  The effect of source credibility on consumers' perceptions of the quality of health information on the Internet , 2006, Medical informatics and the Internet in medicine.

[3]  Joanie Farley-Gillispie,et al.  Cyber Rules: What You Really Need to Know About the Internet , 2007 .

[4]  R. Glasgow,et al.  Evaluating the public health impact of health promotion interventions: the RE-AIM framework. , 1999, American journal of public health.

[5]  J. Bernhardt,et al.  Health education and the Internet: the beginning of a revolution , 2001 .

[6]  Maria E. Fernandez,et al.  Planning Health Promotion Programs: An Intervention Mapping Approach , 2006 .

[7]  H. D. de Koning,et al.  School-based Internet-tailored fruit and vegetable education combined with brief counselling increases children's awareness of intake levels , 2007, Public Health Nutrition.

[8]  M. Zanna,et al.  Attitudes and Attitude Change , 1993 .

[9]  Lea P. Stewart,et al.  Social Distance, Perceived Drinking by Peers, and Alcohol Use by College Students , 2006, Health communication.

[10]  Leslie Lenert,et al.  Implementation Brief: Design and Pilot Evaluation of an Internet Smoking Cessation Program , 2003, J. Am. Medical Informatics Assoc..

[11]  Bonny Bloodgood,et al.  A Marketing Perspective on Disseminating Evidence-based Approaches to Disease Prevention and Health Promotion , 2006, Preventing chronic disease.

[12]  S. Kelder,et al.  Longitudinal tracking of adolescent smoking, physical activity, and food choice behaviors. , 1994, American journal of public health.

[13]  H. Thornburg.  Adolescent sources of information on sex. , 1981, The Journal of school health.

[14]  Brenda K. Wiederhold,et al.  Nicotine Craving and Cue Exposure Therapy by Using Virtual Environments , 2004, Cyberpsychology Behav. Soc. Netw..

[15]  Yan Liu,et al.  Fit for Life Boy Scout badge: outcome evaluation of a troop and Internet intervention. , 2006, Preventive medicine.

[16]  J. Bailenson,et al.  Virtual Humans and Persuasion: The Effects of Agency and Behavioral Realism , 2007 .

[17]  M. Turk,et al.  Transformed social interaction, augmented gaze, and social influence in immersive virtual environments , 2005 .

[18]  D. Simpson,et al.  Web-based curriculum , 2007, Journal of General Internal Medicine.

[19]  T. J. Berndt,et al.  Transitions in Friendship and Friends' Influence , 2018, Transitions Through Adolescence.

[20]  Ola Erstad,et al.  A new direction? , 2006, Education and Information Technologies.

[21]  Jeremy N. Bailenson,et al.  The Unbearable Likeness of Being Digital: The Persistence of Nonverbal Social Norms in Online Virtual Environments , 2007, Cyberpsychology Behav. Soc. Netw..

[22]  J. Klein,et al.  The Internet: a window on adolescent health literacy. , 2005, The Journal of adolescent health : official publication of the Society for Adolescent Medicine.

[23]  Traci Hong,et al.  Contributing Factors to the Use of Health-Related Websites , 2006, Journal of health communication.

[24]  James O Prochaska,et al.  Online Health Behavior and Disease Management Programs: Are We Ready for Them? Are They Ready for Us? , 2005, Journal of medical Internet research.

[25]  Seounmi Youn,et al.  Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences , 2006, J. Comput. Mediat. Commun..

[26]  Gary L. Kreps,et al.  Rethinking Communication in the E-health Era , 2003, Journal of health psychology.

[27]  H. de Vries,et al.  Electronic monitoring and health promotion: an evaluation of the E-MOVO Web site by adolescents. , 2008, Health education research.

[28]  Johannes Brug,et al.  The Pro Children Intervention: Applying the Intervention Mapping Protocol to Develop a School-Based Fruit and Vegetable Promotion Programme , 2005, Annals of Nutrition and Metabolism.

[29]  N. Vries,et al.  Monitoring health risk behavior of Dutch adolescents and the development of health promoting policies and activities: the E-MOVO project , 2007 .

[30]  V. H. Hildebrandt,et al.  Rates and Determinants of Repeated Participation in a Web-Based Behavior Change Program for Healthy Body Weight and Healthy Lifestyle , 2007, Journal of medical Internet research.

[31]  David K. Perry,et al.  Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email , 2004, Journal of Advertising Research.

[32]  Gerjo Kok,et al.  The Impact of Computer-Tailored Feedback and Iterative Feedback on Fat, Fruit, and Vegetable Intake , 1998, Health education & behavior : the official publication of the Society for Public Health Education.