Using multimethods ethnography to promote quality service and understand interactions among organizations

Multimethods ethnography combines qualitative techniques with analysis of statistical data and sometimes mapping techniques. Ethnography provides a comprehensive picture of process in an agency or other setting by examining the dynamics between individuals and institutions to understand how systems work. Ethnography is particularly good at evaluating complex problems involving multiple stakeholders as well as understanding agency processes. I use examples from the Neighborhood Settlement House Evaluation Project and Kenosha Social Capital Study to describe the ethnographic method and its potential uses for nonprofit managers. I begin with an outline of methodological techniques, including problem definition, sample design, various data collection techniques, and analysis. Next I discuss ethnography's approach to the common research concerns of generalizability and replication. In concluding, I discuss ways that this method can be useful to nonprofit managers. Quality work is compared with less complete research techniques throughout each section.