Image of the Commercials on Television in the Media Position

As compared to other types of media,image has inherent advantages,intuitive and full of impact,a good image of the commercials is that effective communication should be done not only to make the film the audience was attracted,but also should make produce a certain degree of their recognition and sense of belonging,this paper would like to through the image of the commercials features and functions to articulate the distinction between advertising image advertising film on TV in the media position,so that the image of com-mercials as motivated by our cognitive,resulting in a significant communications carrier emotional preferences,so that it exudes the charm of the classic Meaningful.