Influence of firm size on export planning and performance

Abstract The nature and impact of export planning and related activities in small and large U.S. exporting firms is the focus of interest in this study. The findings indicate a pattern of significant differences between small and large exporters in the areas of export planning activity, organizational and attitudinal variables, and information-gathering activity. In the case of the export planning-performance relationship, the data show that export planning activity and export intensity are related. Export profitability, however, does not appear to be a correlate of planning activity in either small or large firms.

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