Human Resource Management in a Creative Organization

Creative organization is able to combine effectively two confronting poles - artistic individual nature and the manufacturing activity (Girdauskienė, Savanevicienė, 2010). Although it employees - artistic talents - have to join to the organizational system and to obey to the established procedures and rules, but their nature still wants to remain free and independent. Thus, human resource management (HRM) remains one of the main organizational functions. The research purpose is to analyze scientific literature and to identify the main HRM functions in a creative organization that ensure competitive advantage. As research methodology scientific literature analysis and synthesis was employed. The results show that search and attraction, recruitment, individual learning, remuneration and workers relations with communication are the main HRM functions in a creative organization.

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