Patenting University Research: Harry Steenbock and the Wisconsin Alumni Research Foundation

Your baby! There is nothing you wouldn't do to give her the straight, sturdy legs, strong back and sound, even teeth that she has a right to have. Perhaps you have been depending upon the sun to provide the body-building Sunshine Vitamin D she needs to insure a sound bone structure. But the sun's Vitamin D benefits become less and less as winter grips the land! The precious ultraviolet rays are only one-eighth as beneficial as in summer. Hours of sunlight are shorter. Children are much indoors. Clouds, smoke, clothing-allthesehaltthebeneficialrays. What To Do About It To safeguard your children against this lack of Vitamin D-to help assure them of a foundation of strong, straight bones, of fine, even teethdo as physicians encourage mothers to do: Serve foods enriched with sunshine Vitamin D-irradiated foods ! Through the Steenbock Process, milk, cereals and other foods, as well as pharmaceuticalswhichyour doctor can prescribe, are made rich in Vitamin D through exposure to ultra-violet rays. Foundation-licensed productscarefully selected for wholesomeness, availabiity and low costcontribute definite benefits. The process used is patented to insure exact and dependable scientific control, to help give your child a sound "foundation for the future." Send the coupon for free booklet, "A FOUNDATION OF STRENGTH FOR THE FUTURE." Wisconsin Alumni Research Foundation, Madison, Wisconsin.*