Can an orc catch a cab in stormwind?: cybertype preference in the world of warcraft character creation interface

Virtual worlds are reaching a point of critical mass as a medium for the exchange of business, entertainment and other cultural products and values. As cultural interfaces, virtual worlds mediate the access to remediated cultural data. This remediation of cultural data may transfer existing, repressive racial ideologies to new media. Limited research about racial stereotypes in virtual worlds exists and this paper contributes to the growing research body by demonstrating a novel study of a dominant racial stereotype in the character creation interface of World of Warcraft.