An investigation of commercial usage of the World Wide Web: a picture from Singapore

Limited number of studies explored the commercial use of World Wide Web (WWW) largely using a survey methodology. Those few studies mainly examined subjective perceptions of organizational executives towards the business use of WWW. This study conducted an objective investigation of the issue by randomly sampling, manually accessing, and evaluating commercial WWW sites in 11 various industries of Singapore. Contents of WWW home pages were classified into 16 categories. A random sample of 250 WWW sites in Singapore industries was selected for manual access and evaluation. This research article reports findings of this investigation.

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