The potential of Electronic Commerce in re-engineering consumer-retailer relationships through Intelligent Agents

As the need for more efficient business practices a rises in the area of business to consumer relations h ps, enterprises strangle to explore new channels so as to provide services that will offer the opportunity for business extension, maximisation of profit and, at the same time, consumer satisfaction. However, ther e is a lot of other issues that need to be examined in this co ntext. Consumer behaviour is totally changing again st virtual services while traditional processes such as shoppi ng or product evaluation related to consumer analys is acquire a totally new content. This paper is investigating the potential of Electr onic Commerce technologies and especially Internet, i transforming the traditional retailing processes th rough the use of Intelligent Agents, with emphasis in the Marketing aspects. A framework of desired services is defined and an architecture for establishing the necessary interface among retailers and consumers i n a future retail cyberspace is proposed.